How to sell your wedding dress online

I bought a used wedding gown and paid more than 70 percent off the original price. I eventually sold it for half the cost after I used it a year later. There are many reasons to sell the gown aside from an extra income. Personally, I wouldn’t want to keep a fabulous garment in a closet. I would love to see the gown used by another bride again and pass the savings.  

I bought my gown for $436 including shipping. I sold it for $270. I spent $15.69 to ship it and $30 to list it at preownedwedding dress. Below are the steps I took to sell it online.

How to sell your wedding dress online

Step 1: Know your size the day of your wedding. This is an important detail because you will use it when you list the gown. Measure yourself and take note of it before you go on a honeymoon so it’s handy.

Step 2: Ask your photographer to take a photo of the gown by itself. A professional image can add value to the actual price of the gown. Take some photo with yourself as well. Seeing it on a person can give buyers ideas or fit.

Step 3: Clean your gown, either professionally or yourself. I personally put my wedding gown on a wash and follow these steps. For those that are scared, have it professionally dry clean. If you dry clean it, keep the receipt.

Step  4: List it as soon as possible. This can be hard for some. Who doesn’t want to look at their wedding gowns and be reminded of their special day. If you wait, you might find yourself staring at it in your closet 5 years later and the value of the gown DO NOT appreciate.

Step 5: List on multiple sites or on a consignment store. Before listing it, I send some photos to my local consignment stores of the wedding gown. I prefer to sell it locally, but the shop didn’t accept it. I then listed on ebay and preownedweddingdress.com. Preowned wedding dress charge a $25 fee to list the dress.  If you sell on ebay take note that they charge a selling fee. This fee includes the shipping cost.

Step 6: List as much information as you can. This includes, the gown size, the street size you typically wear, your measurements when you wore the gown as noted on Step #1. The location of the wedding. An outdoor wedding typically means the gown is dirtier. Include the designer, fabric and the style of the gown. 

Step 7: Price it well. I initially price my gown for $400. I searched through the site and it has a comparable price. I waited for about 6 months and I still don’t have any leads. I slash the price for $270

Step 8: Promote the gown. Post the link on facebook. I paid an additional $5 to promote the gown on preowned wedding dress. It’s totally worth it because I received 5 leads in a week and sold my gown during the same week. 

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